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Hawaii Telcom

The Brief: Hawaii Telcom a multibillion dollar advanced telecommunications company needed a marketing partner to assist them in identifying new customer prospects for their products and services.

The Work: Hawaii Telcom had utilized our firm in the past to assist in establishing their first customer database after they were spun-off as a former wholly owned Subsidiary of Verizon Communications. Another key analytical marketing project we provided them was advanced statistical based modeling that allowed them to optimize their marketing budget with clearly defined consumer target audiences. Our firm recently completed another analytical project similar to the later assisting this telecommunications firm to target competitive consumer households that subscribed to cable products and services versus their own.